Good copy sells. Great copy engages.
Writing great copy is both art and science. It needs creativity and style to hook the reader. But to be effective in the long term, the copywriter must use a scientific approach to theorize, test, fail, refine, and improve.
If you need great copy that’s equal parts art and science, I can help. Please email me at email@example.com or DM me on Twitter @mike_blackweld